Bloomays
Project summary
OVERVIEW
Problem
The internal search tool was inefficient, with a clunky interface, excessive filters, frequent bugs, and poor data presentation, challenging for Talent Account Managers to use effectively. TAMs spent excessive time using external tools like LinkedIn for talent searches, which reduced their ability to support clients effectively.
Goal
Redefine and enhance the internal search tool to improve the productivity of TAMs by making the experience more intuitive and efficient.
RESULT
Solution & impact
The tool redesign significantly improved TAM productivity and efficiency, contributing to a 15% rise in lead generation and a collective €1.5M revenue increase.
Design process
I worked on this project through a comprehensive process, from conducting a needs analysis to developing and testing a prototype with end users to validate the solution.
Empathize
User interview, shadowing
Define
Goal Statement, User needs definition
Ideate
Benchmarking, Sketching, Wireframing
Design
Visual Design, Prototype
Test
User testing, feedbacks iteration
EMPATHIZE
User interview & shadowing
Qualitative research
The goal of the interviews was not to immediately look for solutions, but rather to deeply understand the TAMs' experience, their needs, and the main pain points.
Interviews questions
- How would you describe your daily experience with the current recruitment tool?
- Are there any features in the current tool that you find particularly useful or unnecessary?
- Which tasks take the most time to complete with the current tool?
- Do you have any suggestions for improvements or new features you would like to see implemented?
- Are there any aspects of the tool that you find redundant or unnecessarily complicated?
Shadowing
To gain an even better understanding of the TAMs' experiences, I shadowed their daily interactions with the recruitment tool.
💡Key insight derived
Key insights reveal the main needs as: advanced Boolean filtering with "AND" and "OR" capabilities for precise searches, a cleaner and more intuitive interface for easier navigation, and improved system reliability to reduce disruptions and enhance workflow efficiency.
DEFINE
Aligning goals with user requirements
After gathering insightful feedback from Talent Account Managers (TAMs), we initiated an ideation phase with a whiteboarding session led by Loïc, the CTO, and Julien, the Product Owner. Together, we defined key problems, set objectives, and brainstormed solutions to refine and improve our recruitment platform.
Task flow
After Whiteboard session, I created a task flow to outline the processes for our talent search tool. These visuals help ensure that each step is clearly defined and effective before moving on to the detailed design phase.
Benchmark
The goal was not to reinvent the wheel but to be inspired by what was already working.
Sketching
Initially started with different versions of paper sketches which I then presented to be challenged and iterate accordingly.
Wireframing
DESIGN
High fidelity screens
Following the design system guidelines, I produced high fidelity screens to visualize the potential end-state of the platform.
TEST
Prototype
👉 In the prototype testing phase, we engaged Talent Account Managers (TAMs) through both individual and group sessions to test the platform’s usability and functionality. Feedback was generally positive, with insights guiding targeted refinements to enhance the user experience for TAMs.
Design System
This system was developed to ensure that all visual elements align seamlessly with the brand identity, while addressing the functional needs of our users.
Key Takeaways
The project underscored the critical role of user-centric testing in focusing development on high-impact features, confirming the necessity of a functional and intuitive search tool before adding more complex functionalities like result matching. This approach not only meets immediate user needs but also lays a strong foundation for future enhancements to drive further productivity gains.
Results
- Productivity Increase: Streamlined search functions boosted TAM efficiency.
- Lead Generation: Achieved a 15% increase in lead generation.
- Revenue Growth: Contributed to a €1.5M increase in overall revenue.
